Moffitt Keeps it Cool with a Brand Refresh

Moffitt has gotten even cooler with our new, refreshed logo. This new look better represents our mission to help customers create better work environments.

More Than Natural

The acquisition of Romla Fans in 2023 expanded Moffitt’s positioning in the marketplace. While we still have the best natural ventilation products on the market, we now manufacture and sell the best roof, wall, and upblast fans as well. Consequently, Moffitt now focuses on more than just “natural” ventilation. Now, we provide ventilation solutions of all types. This includes roof vents, fans, evaporative cooling, make-up air, heating, and more.

That is why we felt like it was time to update our logo with a brand refresh. This new logo better reflects the current direction of Moffitt. The bold, cool colors evoke the sense of comfort that we want each customer to feel with their new Moffitt solution.

The Moffitt logo is made up of four main colors that make up the Moffitt “ring”, that symbolizes the constant flow of air provided by our ventilation solution. Together, the colors also resemble the “after” state in a CFD model.

Bold, But Cool

“We selected colors that would be representative of what we do at Moffitt,” said Brent Narkiewicz, VP of Sales & Business Development.  “Green has been synonymous with Moffitt and natural ventilation, such as our MatrixVent, for many years. Meanwhile, the blues, navy and sky, are bold but calming. They hint to our evaporative cooling units, such as the DeltaStream. Finally, the gray color brings in the metallic housing of our fans, heaters, and make-up air units.”

Timeline for the Brand Refresh

The Moffitt logo has already debuted on the newest truck in our fleet back in September 2024. It will be rolling out to other materials such as literature, apparel, and more in the coming weeks.

We hope you enjoyed this peek behind the curtain. Feel free to contact us if you have any questions about the Moffitt brand refresh.